Branding & Identity Design
This section highlights branding and identity projects where I developed logos, color schemes, and visual guidelines to create distinctive and cohesive brand identities.
Whether it’s crafting a fresh logo or designing a full set of brand assets, each project ensures the brand’s personality comes through clearly and consistently across all platforms.
Palette Art Store Branding
Palette Art Store is a fictitious art supply brand featuring a custom logo, packaging, and catalog layouts. The branding emphasizes creativity and functionality.
Objective: Create a branding package that would attract artists and inspire.
Deliverables: Branding, logo, layout design.
Core Values Branding
This project went through 20+ iterations into different sizes and made it's way onto multiple platforms. These graphics were made into posters and then displayed at STIIIZY HQ, featured in the Company Handbook, as well as on STIIIZY.com.
Objective: Develop an ethos-driven core values design adaptable for multiple platforms.
Deliverables: Core values posters, Digital Assets for STIIIZY.com
YARD Box Branding
YARD is a fictional dog subscription box brand that delivers toys and essentials to dog owners monthly. I created the logo, branding, and packaging design to bring this concept to life.
Objective: Create a friendly brand identity and packaging design.
Deliverables: Logo and brand identity, packaging design
L&D Branding for STIIIZY
I created a friendly, recognizable brand identity for STIIIZY’s Learning and Development team, including a logo, variations, and motion graphics for the intranet site. This gallery also features other L&D branding projects, like training posters and supporting graphics designed to engage employees. My goal was to make learning materials more inviting and visually cohesive.
Objective: Develop a distinct and approachable brand identity for STIIIZY’s L&D team to improve recognition and engagement within the organization.
Deliverables: Logo variations, Motion graphics for intranet site, Promotional materials